A leading media company aiming at a target of 12 per cent of employees with disabilities

The British Broadcasting Corporation (BBC) is the UK’s Public Service Broadcaster, and BBC Extend is its positive action employment programme to help employ more people with disabilities. Rather than creating new jobs, BBC Extend ‘ring-fences’ a growing number of job roles for which only people with disabilities can apply; and as of October 2024 the initiative has expanded to more than 100 roles across the entire corporation. BBC´s goal is to have 12 per cent of their workforce identifying as disabled by 2027.

Solution: BBC Extend
Organization: BBC
Country of Implementation: United Kingdom

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[Alt text: A young African woman with braided hair sits confidently in a modern office. Her expression is poised, reflecting professionalism and empowerment. The setting suggests she might be in a media or corporate environment, symbolizing diversity and representation in the workplace.]